Aryan Khan, son of Bollywood King Shah Rukh Khan, the Bollywood superstar for more than two decades from Devdas to Pathaan, launched his luxury streetwear collection under the brand name ‘D’yavol X’ on April 30th, 2023. Its first-ever post on Instagram was 7 days ago and the page has already escalated to 118,000 followers. The opening page of the website has a banger gothic-themed photograph of SRK and his dearest son, Aryan, both wearing the merchandise and posing their best.
However, it’s the price range that has caught the netizens’ attention, particularly the middle-class crew. According to them, a simple t-shirt costing twenty-two thousand ‘better be a joke’. Reportedly, D’yavol X‘s target audience is the luxury class, because the least expensive product on the site starts from twenty thousand all the way up to 2 lacs.
Despite the hilarious, taunting comments received by his fans for keeping it overpriced, the website ran off within no time because of the limited autographed pieces by SRK – the most expensive one of them all. There were only thirty of them, all catapulted to his fan’s addresses in a wink. At a point, the website was down because of some technical issues, to which D’yavol X’s official website put up a post, saying, ‘Thanks for bearing with us during our technical issues’.
Just 16 hours ago, we see a combined post by D’yavol X and Aryan Khan, announcing joyous ‘sold out’ news. SRK reposted the same on his Instagram story, reiterating his son’s budding success. The ones who couldn’t get their hands on the product are having a fun community of their own in the comments section, giving every reader a good laugh. “2 acre zameen bech di aur aake dekha, sold out”, “Do you accept kidneys?”, “300 waali 30,000 mein”, “only Birlas and Ambanis can afford this brand.”
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