Family Star, Vijay Deverakonda’s most recent release, unfortunately, met with a disappointing fate at the box office, marking a significant setback for the actor and producer Dil Raju. With a substantial budget of Rs 50 crore invested in the project, the family drama failed to resonate with audiences, grossing less than Rs 15 crore in box office earnings so far.
Despite the high hopes pinned on the film, it fell short of expectations, leaving Dil Raju facing significant financial losses. The producer, known for his successful ventures, was taken aback by the film’s under-performance, especially considering the substantial investment made in its production.
In the wake of the film’s lackluster reception, Dil Raju found himself at odds with critics who criticized the film for its outdated narrative and presentation. Despite efforts to defend the film’s merits, the overwhelming consensus was that Family Star failed to connect with modern audiences due to its conventional approach to storytelling.
Family Star OTT
However, amidst the disappointment surrounding its theatrical run, there is a glimmer of hope for Family Star in the digital realm. Amazon Prime Video, a leading streaming platform, has secured the OTT rights to the film and is set to release it on April 26, 2024. This move marks a significant development for the film, offering it a second chance to find an audience and redeem itself.
The decision to release Family Star on Amazon Prime Video comes after negotiations between the streaming platform and Dil Raju, who recognized the potential of digital distribution in reaching a wider audience. Despite the film’s failure in theaters, there is optimism that its availability on OTT platforms will attract viewers who may have missed its theatrical run.
Cast
Directed by Parasuram and featuring Mrunal Thakur as the female lead, Family Star aimed to captivate audiences with its portrayal of familial dynamics and romantic chemistry between the lead pair. However, the execution fell short of expectations, with Vijay Deverakonda’s performance drawing criticism for being overly dramatic and exaggerated.
The film’s journey from anticipation to disappointment has been swift and challenging, with negative reviews and lackluster box office returns overshadowing its potential. Despite Dil Raju’s efforts to generate buzz around the film’s release, it failed to resonate with audiences, ultimately becoming one of the biggest flops in Vijay Deverakonda’s career.