Sonam Kapoor, the diva in Prem Ratan Dhan Paayo and the now-viral Masakali song from Delhi 6 has been announced as Zoya’s brand ambassador. No, not Zoya Akhtar. The Zoya brand by Tata, the exquisite diamond boutique. “Zoya is renowned for its aesthetics and crafting, finding design inspiration for its stunning collections in myriad facets,” says the website. This year, it marks 15 years of exemplary contribution to women’s fashion and jewelry and warmly welcomes Sonam Kapoor in the club.
Sonam Kapoor says, “”Zoya and I share a fierce pride in India’s rich tradition of jewellery craftsmanship and a passion to showcase its brilliance to the world,” as someone who’s makeup looks and skincare routine has off-late become the mantra for her fans’ everyday problems, she has also given amazing input about styling tips, specifically pertaining to Indian outfits. With that, Sonam becomes the perfect fit for promoting Zoya.
Ajoy Chawla is the CEO of Tata Jewelry Division, who gave a hearty brief speech, expressing the delight of having Sonam in the family. “We are happy to welcome Sonam Kapoor Ahuja to the Zoya family. She is an artist and a celebrated style icon who embodies Zoya’s spirit, blending effortless modernity and innovation with a unique and timeless signature, which represents the ethos of our brand.”
Following the announcement, Sonam Kapoor wore the dazzling Rubie Rush necklace from Zoya’s collection that is inspired from Hollywood, with white and rose as the colour, the entire necklace filled with carefully selected rubies and the pendant shining like the moon right in the center. On the website, it’s description says, “Slide through poetry in motion as two rows of meticulously hand-picked resemblant pear-shaped rubies cascade towards a magnificent diamond studded pendant in this timeless necklace.” However, the price is revealed only on request.
With this, Sonam Kapoor Ahuja adds one more prestigious brand to her name, both adding to each other’s value.
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