Whatever the movie and PR teams do, content is always the ultimate king for any movie. If there is no proper story in your film, it doesn’t matter; even if the promotions are done with Crores of rupees, the movie will flop. This was proven earlier in many cases. Recently, PR teams for upcoming movies are trying to create hype around the films. Even though the content is weak, they plan to bring good openings through the temporarily created hype. Cine observers are saying that this way will never work.
According to the observers, this is an OTT era, and audiences are exposed to content throughout the globe. If they are not interested, the films with good content and making values too are facing financial losses. The latest examples are Ante Sundaraniki and Virata Parvam. If this is the fate of movies with good stories, one can think about the plight of movies without any strong story or content. This is the era in which people will blindly reject routine cinemas even if it has a big-time superstar. Makers should realize that ultimately there is only one star for a film, and it’s the content.