Deepika Padukone to endorse Dyson
Deepika Padukone, the woman who began ruling Bollywood after Ram Leela and never stopped ever since has been the face for numerous brands so far. We all remember seeing Deepika holding an Oppo smartphone on a billboard while you drive on the highway. For celebrities, endorsing brands is a great source of side income apart from mainstream acting.
This Cocktail actress has now joined hands with one of the most expensive electric appliance brand to exist – Dyson.
Ankit Jain, Managing Director, Dyson India said, “We are pleased to partner with Deepika Padukone. Combining cutting-edge engineering and forward-thinking design, Dyson Hair Care technologies have and will continue to revolutionize the way we care for and style our hair. Our association with Deepika will further amplify conversations on versatile, healthy everyday styling suited for all hair types.”
Dyson Hair Care Brand Ambassador Deepika Padukone on her association said, “I’ve always believed that a hairstyle can make or break a look. Dyson’s commitment to innovation and focus on delivering advanced technology for healthier hair styling has always resonated with me and I truly believe that this association will inspire people to achieve superior hair styles while also caring for the health of their hair.”
Brand endorsement is a win-win game for both – the brand and the celebrity. The brand gets its sales and the public person gets their share of popularity. When profit is UNO reverse in such a rewarding sense, it’s hard to say no.
Dyson has existed in the market since 1991, but it gained popularity in India after its hairdryer and airwrap came out. For those who don’t know, Dyson is the only brand that uses reverse air technology to curl your hair instead of heat, which impressed a large number of population in India as well. However, the whopping price revolving around 50,000INR per set makes it a snob appeal. Another disadvantage is that the ‘airwrap’ suction worked miserably on long and/or thick hair. So, most people found it unworthy to spend such a hefty amount for something that doesn’t do them much good. For the ones it worked for are loving it. Perfect curls without the fear of heat damage and being able to use it all day every day – what else can one want?
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