Selena Gomez
Selena Gomez worked with advisers to evaluate possibilities for her cosmetics brand, Rare Beauty, according to sources familiar with the situation.
A publication that follows the business labeled Rare Beauty as one of the “most sought-after M&A targets for 2024,” with a valuation of $2 billion. Gomez and her team founded Rare Beauty in 2020, focusing on liquid cosmetics that could be applied with minimum instruments.
Selena Gomez co-founded Rare Beauty in 2020, focusing on liquid cosmetics that can be applied with minimal tools. The company’s blush went viral on TikTok the next year. Other popular items include a highlighter compact.
The company’s blush went viral on TikTok the next year. Other popular items include a highlighter compact. Rare Beauty’s packaging is designed to be simple to use.
She has 430 million Instagram followers, placing her among the top ten most-followed accounts on the social media platform. She has used that platform to promote her projects, raise awareness about mental health issues, and support other businesses.
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