The collaboration between director Hari and actor Vishal continues with their latest film, which features Vishal in an exciting role. With a track record of successful mass films like “Bharani” and “Pooja,” Hari is known for his expertise in the genre. The action-packed “Rathnam,” starring Vishal, made an impressive debut at the box office, grossing approximately 2.30 crore net in India on its first day, as reported by Sacnilk.com.
Rathnam Box Office Collections
Produced by Zee Studios and Stonebench Films, “Rathnam” boasts a production budget of $6 million and has been awarded a U/A certificate by the Central Board of Film Certification. On its opening day, which falls on Friday, April 26, 2024, the film achieved an overall Tamil occupancy rate of 19.93%. According to Sacnilk, the breakdown of “Rathnam” Day 1 Tamil (2D) Occupancy in Theatres reveals varying percentages across different showtimes, with morning shows at 15.81%, afternoon shows at 23.03%, evening shows at 16.54%, and night shows leading at 24.33%.
Tamil and Telugu Occupancies
Despite its promising start, “Rathnam” faced tough competition on its opening day, particularly in Tamil Nadu, where it contended with the strong performance of “Aavesham” and the re-release of the beloved classic “Ghilli.”
While “Rathnam” had high expectations and significant promotional efforts, it struggled to capture the audience’s attention, with “Aavesham” boasting robust advance bookings and “Ghilli” drawing crowds with its nostalgic appeal. The film’s total occupancy across Tamil Nadu was reported at 19.93%, with the highest turnout observed during night shows at 24.33%. This subdued debut underscores the challenges new releases encounter when competing against well-established films and cherished classics.
Rathnam OTT
Despite securing digital rights with Amazon Prime Video and satellite rights with Zee TV, the official OTT release date for “Rathnam” remains undisclosed. Typically, South Indian films make their way to OTT platforms approximately 45-60 days after their theatrical release. As “Rathnam” hits theaters on April 26, 2024, audiences may have to wait a while longer for its digital premiere.