Mahesh Babu
The OTT release of Mahesh Babu’s Guntur Kaaram was unique as it landed on Netflix within one month of its theatrical release on January 12, 2024. Guntur Kaaram started streaming on February 9, 2024 and has since topped the charts.
The story took a different turn upon its Netflix release, where “Guntur Kaaram” quickly ascended to the top 10 films on the platform, even in non-English films. Notably, both the Telugu and Hindi versions of the film made it to the list from February 5 to February 11, showcasing its growing popularity.
In its second week (February 12-18, 2024), Guntur Kaaram grabbed 8th place, amassing 1.8 million views, in the Netflix Global Top 10 chart. The news is that the OTT rights of the film fetched a handsome amount to the makers. If we include the dubbed Tamil, Kannada, and Malayalam versions, the viewership might have surpassed 4 million views, indicating its widespread appeal across regions.
Guntur Kaaram is also Mahesh Babu’s 7th 100 crore film in a row, and now, how it is grabbing Netflix’s attention shows what kind of stardom he has in the country. Haarika and Haasine Entertainments produced this film, with Sreeleela and Meenakshi Chaudhary as the female leads. Guntur Kaaram is a mother-son story with Prakash Raj in a vital role.
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