Rocky Aur Rani Kii Prem Kahani is Karan Johar’s entry into the new era of love after Kuch Kuch Hota Hai. With the romance masters of modern cinema romance, Alia Bhatt and Ranveer Singh. Its song What Jumka, although a hit, received some negative response from the audience. Ve Kamleya and Tum Kya Mile, on the flipside is loved deeply, of course partly because it’s sung by Arijit Singh.
The film is yet to release, but the complete budget is reportedly Rs. 178 cr. Surprisinly, 90% of it has already been recovered. 80 crores by selling digital rights to Amazon Prime, 50 crores worth of satellite rights to colours and 30 crores to Saregama for the music rights, it’s already at 160 crores.
With the trailer and the songs, the hype is already created for the film. Plus, the two already established artists, Alia and Ranveer, along with KJo fandom are going to pull their fans towards the theatres regardless of the storyline. With 90% already reimbursed and the anticipation in netizens, the movie is sure to cross 100 crores, giving it way more than was originally invested.
For famous celebrities and productions, lately, it has become very easy to regain the money they spent on ground work and advertisement. Moreover, with platforms like Instagram and Twitter, expenses for promoting projects have come down more than half the previous rates.
Releasing on July 28, 2023, Rocky Aur Rani Kii Prem Kahani is ready to recover the remaining 10% with extra profit too.
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