Generally, movie makers always plan to release their movies without any competition, which will affect their market share and box-office numbers. A minimum of one week should be there for big star releases usually. But the situation is quite an exception for Festive releases.
Tollywood Ace producer Dil Raju is the official playmaker of the Tollywood film industry. His strategic planning ideas for every movie made him different from others, proving him a star producer. He understood the situation very well before it came and took action immediately according to that. This made him the top most successful film producer.
Nevertheless, he made numerous statements before and now according to his movies and always made his name in the headlines. As all know, we have Varisu, and Thunivu releases for this Sankranti. The release dates are preponed officially.
Before, the teams of Varisu and Thunivu announced the different dates to release but yesterday, both the film teams announced that they are coming on January 11.
#Thunivu releasing worldwide in theatres – January 11th. #Ajithkumar #HVinoth @BoneyKapoor @ZeeStudios_ @BayViewProjOffl @RedGiantMovies_ @kalaignartv_off@NetflixIndia @SureshChandraa #RomeoPictures @mynameisraahul pic.twitter.com/3QqdyvrMlI
— Zee Studios South (@zeestudiossouth) January 4, 2023
#Varisu is releasing worldwide in theatres on Jan 11th 🔥
Indha Pongal pakka celebration nanba 🤩#VarisuFromJan11 #Thalapathy @actorvijay sir @directorvamshi @MusicThaman @iamRashmika @7screenstudio @TSeries #BhushanKumar #KrishanKumar #ShivChanana #Varisu #VarisuPongal pic.twitter.com/tJeqVqNYdB— Sri Venkateswara Creations (@SVC_official) January 4, 2023
Interestingly, the clash is headed for Vijay Thalapathy, and Ajith King is official now. The two big stars of South India are clashing again in the Sankranti race.
Noteworthy, Dil Raju also released Thunivu in the Telugu States as distribution, so he is always in Profit point whatever the result of the movies on Big screens.
There are many other speculations on changing the release dates as the trailer of Varisu is not getting intimated for the Telugu audience also a significant reason behind the preponement.