Kriti Sanon launches a brand on her birthday

The gorgeous Kriti Sanon turned 33 today. This July Monsoon baby wants to leave no opportunity out of her scope. And what’s better than your birthday to launch a brand you’ve worked with for so long? People and people, here comes Kriti Sanon with the brand Hyphen! What’s more that we need to know about it?

On her Instagram, she posted a catchy brand endorsement video and captioned, “|-| appy Birthday to me! 🥹 IT’S FINALLY HERE! ✨ Today, on 27th July 2023, my heart is filled with joy and gratitude as I welcome you all to our world of HYPHEN ! ☺️ HYPHEN is a hope of possibilities, opportunities and of adding more chapters to life! And this chapter of my life is super special! Turning my obsession of skincare into passion and then into a dream- a dream of getting a lot of amazing ingredients together to make power-packed products that actually work! We’ve hyphened the power of nature and potency of science to give multiple benefits from each product. People say “You can’t have it all!” But why not? Just HYPHEN it!! 😉😌🫶🏻 Here’s to glowing and growing together! ✨ I cant thank the entire team of Hyphen and my co-founders enough who’ve worked endlessly to get our baby out on my birthday ♥️ Best birthday gift ever!!!! 🥳”

The ‘co-founder and chief customer officer’ title has added to Kriti Sanon’s ‘actor’ designation. Nupur Sanon commented, “Just hyphen it!! 😍😍 obsessed with the products since the past 3 months! Cant believe Hyphen is already here YAY! 💚🥹”

Here’s the website’s homepage:


Hyphen says, “We believe in curating result driven skincare solution, by blending the best & multiple, natural and active ingredients in ONE bottle. We are dedicated to Clean, 100% Vegan, Peta Certified products & achieved Zero Plastic Footprint for all our products.”

Kriti Sanon’s Hyphen is about keeping the best skincare and the middle-class population of India in mind. She believes that skincare – something so basic – shouldn’t come at the cost of big holes in our pockets or it shouldn’t be compromised because it’s way beyond an average person’s price range. So, Hyphen gives you amazing products for as low as 449 rupees!

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