The result of Megastar Chiranjeevi’s Acharya seems to have changed the approach of the theatre chains in Telugu states. Earlier, a lot of tickets were blocked for online booking. But now, the theater chains are opening more than 90 percent of tickets online. As of now, Sarkaru Vari Pata’s tickets are available in so many theatres around the state even though it’s just the second day and the occupancy is just around 74 percent on average.
What’s wrong all of a sudden in the industry? Why are theaters not houseful for the first three days irrespective of the talk like in the old days? Trade pundits say that the increase in the price of tickets has a huge role in people not thronging to the theaters nowadays. The OTTs are more than enough for people to stay in the comfort of their homes and be entertained rather than spending money going to the theaters. To put a lid on the top, the producers of films are so eager to recover their spending just in the first weekend. The increase in ticket prices is the final nail in the coffin says, Pundits. From now on, it takes only sensational hype or larger-than-life stories to bring the audience to movies. Regular commercial movies like Acharya and Sarkaru Vari Pata will not be pulling the crowds. It’s a valid point too, isn’t it?