With his most awaited movie, Pathaan, superstar Shah Rukh Khan made his fourth consecutive return to the big screen. John Abraham and Deepika Padukone both played significant roles in the Siddharth Anand-directed movie. The movie opened in theatres on January 25 and quickly set and shattered box office records. At the international box office, it even surpassed the $1 billion mark. Pathaan is scheduled to debut on an OTT platform on March 22 after having a fantastic run at the box office. To promote the film’s OTT premiere, Shah Rukh filmed a promotional video alongside actor and comedian Bhuvan Bam.
The first line of the video is SRK’s “Apni kursi ki peti baandh lo” from Pathaan. Yet he eventually grows weary of the same old method of film promotion. “Kya yaar ye, aap film ke dialogues kyun use karte ho promotion mein, kuch naya kyun nahi sochte ho?” he asks Bhuvan. He challenges him to consider developing some original ideas for the movie’s promotion. King Khan is irritated by Bhuvan’s recommendations. The actor approaches Bhuvan with his own concept and requests that he roll the camera. Later, SRK flaunts his abs and says “Pathaan dekhiye, sirf Prime Video par.” Bhuvan sarcastically tells him, “This was too fresh.”
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