Recently, reports have surfaced about the alleged inflation of box office figures for the film “Kisi Ka Bhai Kisi Ka Jaan” starring Salman Khan and Pooja Hegde in lead roles. According to these reports, the figures are inflated by as much as 20-30% in order to maintain the aura of the superstar in the eyes of the audience.
The film was released on April 21 on the occasion of Eid. The inflated figures not only mislead the audience but also deceive the investors and stakeholders who rely on the box office numbers to gauge the success of a film.
It is essential for the industry to maintain transparency and accountability in reporting box office numbers. Inflating figures for the sake of maintaining the image of a particular actor or film is not only unethical but also undermines the credibility of the entire film industry.
Doubts are rising from the second day itself as the theatre occupancy is going on a positive trend, without matching the film’s reviews and results from a few audiences. From trade reports, the film crossed 150 cr gross but the collection count is not as much closing to gross trends.
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