1) Kay Beauty By Katrina Kaif
The brand's aim is to promote It's Kay To be You, Katrina's Kay Beauty's sustainability approach makes it a top celeb brand in India. The products are affordable and accessible to the general masses.
2) Lovechild By Masaba
Masaba daughter of veteran actress Neena Gupta has tried her luck in the beauty industry. The brand focuses on encouraging aspiring and curious consumers to try their luck with beauty.
3) Brown Skin Beauty By Anusha Dandekar
Brown Skin Beauty aims on feeling comfortable in one's own skin, beauty is not about having fair skin but embracing the idea of grooming oneself.
4) 82° E By Deepika Padukone
Deepika's brand 82° E encourages initiating Self Care practices that are easy and fun to work on.
5) Arias By Lara Dutta
The 2000's Miss Universe brand Aria's promotes beauty as a way of celebrating oneself no matter which skin tone one possesses